Romanian Food Market - potential new opportunities during the COVID19 pandemic

What are the opportunities for exporting foods and beverages to Romania during the COVID19 pandemic? How to approach the Decision Makers in the Romanian Foods and Beverages Market? Romanian Food Market potential new opportunities.

Here are some useful info provided by the market entry consulting firm FRD Center in the demo report “The Food Market in Romania 2021”.

Do you know that Romania is one of the most dynamic markets in the EU? With a population of almost 20 million, the Romanian economy is expected to grow in 2021 with over 7%.

What do you know about the Food Market in Romania? The Consumption and Preferences of the consumers in regards to dairy, meats, fish, fruit, organic, vegan products.

Who are the most relevant players? The main food retail chains, importer-distributors, processors and producers of foods and beverages in Romania?

What are the food imports in Romania and what are the main countries of origin?

More details in the FRD Center demo report at this link: https://www.frdcenter.ro/romanian-food-market-2021-by-frd-center-2/

For 2021, the revised economic growth forecast for Romania is of 7.4% from 4.2% after strong positive dynamics in Q4 2020 and Q1 2021. Romania is already officialy out of the COVID19 recession.

Romania Private Consumption accounted for 65.5 % of its Nominal GDP in Mar 2021, compared with a ratio of 58.6 % in the previous quarter.

FRD Center is monitoring the market opportunities in Romania and other markets in CE Europe, Eastern Europe and SE Europe. Romanian Food Market potential new opportunities.

Upon demand, FRD Center identifies and selects the local players according to the Client’s criteria, provides In-Depth Analysis and Traget Origination services.

For over 20 years, FRD Center facilitates commercial relations between foreign producers, investors, exporters with local key decision makers and provides B2B matchmaking at Decision Maker level, Market Research etc.

Email: europa@frdcenter.ro 

with your specific demand for local support. More details about the FRD Center recent projects in the F&B sector are available at https://www.frdcenter.ro/frd-center-foods-and-beverages-projects-2021/

Romanians started consuming more healthy products during the pandemic: 38% of them consumed more fresh vegetables, 37% more fresh fruits and 29% more tea and dairy products (yogurt, cheese) compared to other years.

Regarding the products consumed at the main meals, the first position in the top of the foods preferred by Romanians for lunch is occupied by fresh vegetables, these products being chosen by six out of ten respondents. They are followed in the ranking of fresh fruits (29%). Regarding the evening meal, 44% eat vegetables, dairy products (34%), cooked food (26%), fruits (25%) and sweets (20%).

Are you interested to learn more about the opportunities on the Romanian Foods and Beverages Market? Who are the main processors and importer-distributors? For some details consult the FRD Center business blog posting at https://market-entry-romania.blogspot.com/2021/07/romanian-food-market-potential-new.html

More details about how the FRD Center team can be of assistance to you and the recent projects in the F&B sector are available at https://www.frdcenter.ro/frd-center-foods-and-beverages-projects-2021/

How to reach the relevant local partners and decision maker level and how to present your products to them?  Romanian Food Market potential new opportunities

FRD Center is monitoring the foods and beverages market in Romania. Upon demand can generate information and introductions based on the Client’s requirements.

Email: europa@frdcenter.ro with your specific request for local support and also consult the FRD Center business blog posting at https://market-entry-romania.blogspot.com/2021/07/romanian-food-market-potential-new.html

More details in the FRD Center demo report at this link: https://www.frdcenter.ro/romanian-food-market-2021-by-frd-center-2/
During the COVID19 pandemic, fresh meat remained a staple food in the Romanians’ diet. The fresh meat category is extremely dynamic, registering a 10% increase in volume between March 2020 and February 2021 compared to the previous 12 months.

The awareness of the Romanian consumer for a healthier lifestyle increased during the COVID19 pandemic, which also lead to an increase in the consumption of fish and seafoods.

Romanians consume 3.3 million fresh vegetables annually. 20% of the vegetables consumed in Romania come from imports, while the remaining 80% are produced locally.

50% of the fresh fruit on the Romanian market are imported.

9 out of 10 Romanians consumed processed dairy products in 2020 which remains a year of sustained growth for the dairy sector. The focus on a healthy lifestyle, with a focus on functional foods, has resulted in sales 230% higher than in 2019 for the producer “Laptaria cu Caimac”, as an example

For more specific details contact the FRD Center team at email: europa@frdcenter.ro

More details in the FRD Center demo report at this link: https://www.frdcenter.ro/romanian-food-market-2021-by-frd-center-2/

Republica BIO, one of the main players on the market of organic foods and beverages, bio, vegan and natural products in Romania, registered in 2020 a turnover of approx. 1.3 mEUR, double compared with 2019. The projection for 2021 estimates an increase of at least 50%. The number of new customers increased by 75% in 2020 compared to 2019.

The organic foods and beverages categories that recorded the highest sales were food, with an increase of 92% YOY, bee products, by 127%, superfoods, by 97%, and food supplements with 161%.

Some of the most dynamic international food retail chains operating on the Romanian market are Profi, Lidl, Kaufland, Mega Image, Auchan, Carrefour and Penny. Local chains include Annabella, Supermarket La Cocoș, Ovisim and Diana.

In 2020 vs 2019, the sales of Lidl Romania increased more than 31%, Profi registered a growth of over 21% while Carrefour’s sales in Romania went up more than 10%.  Supermarket La Cocoș registered a growth of over 26%.

In the yoghurt market, which registered a growth of 8.5% in 2020, the main players are Albalact, Danone, FrieslandCampina, Muller and Olympus. They have a cumulated market share of 72.3% by value and 62.8% by volume. The rest goes to private labels.

According to the FRD Center analysis based on official data, in 2020 Albalact registered a +11.2% increase in the turnover compared to 2019., while Muller Dairy Ro registered a growth of +17.5%.  Danone Productie si Distributie de Produse Alimentare had a turnover of 131 mEUR, Fabrica de Lapte Brasov SA (Olympus brand) 111.1 mEUR and FrieslandCampina Romania registered a turnover of 97.1 mEUR.

More details in the FRD Center demo report at this link: https://www.frdcenter.ro/romanian-food-market-2021-by-frd-center-2/

Some of the most dynamic Romanian foods and beverages importers include Serpico Trading, Nordic Foods, Agrirom, Deli Food Distribution, Parmafood, Firenze Distribution, De Silva Exclusiv, Interbrands Marketing & Distribution SRL, Aquila Part Prod Com SRL, Macromex SRL, Whiteland Import Export SRL, Elgeka Ferfelis Romania.

According to the FRD Center analysis based on official data, in 2020 Serpico Trading registered a turnover with +13.9% higher than in 2019. Nordic Import Export registered 39.5 mEUR in turnover in 2020 while Agrirom had 48.8 mEUR

Two of the most important fish processors and distributors on the Romanian market are Ocean Fish and Negro2000. According to the FRD Center analysis based on official data, Ocean Fish registered in 2020 a turnover of 35.9 mEUR, +9.4% compared to 2019.

Two of the strongest meat processors and distributors operating on the Romanian foods market are Caroli Foods Group SRL (Campofrio, Caroli brands) and Transavia (Fragedo brand). According to the FRD Center analysis based on official data, in 2020 Caroli Foods Group reached a turnover of 103.5  mEUR

Are you looking to present your products to the Romanian buyers and importer-distributors? Romanian Food Market potential new opportunities

Upon demand from the foreign Clients, FRD Center organises B2B business meetings, Trade Missions, individual introductions to local Decision Makers.
More details about how the FRD Center team can be of assistance to you and the recent projects in the F&B sector are available at https://www.frdcenter.ro/frd-center-foods-and-beverages-projects-2021/
For more specific details contact the FRD Center team at email: europa@frdcenter.ro
More details in the FRD Center demo report at this link: https://www.frdcenter.ro/romanian-food-market-2021-by-frd-center-2/
From the beginning of the year until the end of May 2021, Romania imported food and live animals worth 3.32 billion euros, which represents 8.6% of total imports during the analyzed period. At the same time, compared to the similar period of last year, the value of imports in this category is 10.5% higher, according to data from the National Institute of Statistics.
87% of the fish consumed in Romania is imported
On the first place in the top of the most imported foods, is the pork with imports of 589 million euro
almost half of the bread consumed in Romania is imported, mainly as a frozen pre-cooked bread
In the first five months of this year, imports of beverages and tobacco increased by 8.4% y-t-y
Romania imports a large part of basic foods. Meat, cheese and frozen pastries are among the top foods brought from abroad. According to data from the Ministry of Agriculture, their value reaches 1.2 billion euros, which is about 15% of the total imports recorded last year. The most imported foods in Romania in 2020 were: Pork (589 mEur), Cheese and curd (263 mEur), Coffee (224 mEur), Chocolate (211 mEur) and Pastries, incl frozen (207 mEur)
Some of the main countries of origin for the foods and beverages imported in Romania are Italy, Spain and France. Romanian Food Market potential new opportunities

As it results from the recent research conducted by FRD Center, the main five countries from which Romania imports fish and seafood are: the Netherlands, Denmark, Spain, Czechia and Italy

More details in the FRD Center demo report at this link: https://www.frdcenter.ro/romanian-food-market-2021-by-frd-center-2/

Are you interested to study the food and beverages sector in Romania? To identify the up-coming opportunities? Are you interested to get in contact with decision makers? To analyse the local players?

Upon demand from Clients, FRD Center researches and analyses the market, generates sector studies according to on the Client’s requirements.

More details about how the FRD Center team can be of assistance to you and the recent projects in the F&B sector are available at https://www.frdcenter.ro/frd-center-foods-and-beverages-projects-2021/

Email: europa@frdcenter.ro with your specific request for local support

Some of the Governmental Agencies, Trade Promotion Organisations and Commercial Sections of Embassies that have hired the FRD Center services in the foods and beverages sector so far include:

The Royal Dutch Embassy in Romania
The Canadian Embassy in Romania
Camara de Comercio Murcia
The Confederation of Netherlands Industry and Employers (VNO-NCW) and NLinBusiness
US Embassy Commercial Section

More details at https://www.frdcenter.ro/frd-center-foods-and-beverages-projects-2021/

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