The Challenge: New leads generation in the Wastewater Treatment sector in Emerging Europe

The Project:

In 2020, the FRD Center team welcomed its new Client, a world leader in providing delegated management of water, wastewater services and renewable energy generation for industrial and municipal clients rather than municipal clients.

The group is looking for market expansion to Europe through Eastern European markets, with a focus on business clients.

The Client hired FRD Center consulting services to provide market research, B2B introduction and lead generation in Romania for the Client’s services and technologies.

The company, with HQ in Singapore and India, provides wastewater treatment technologies, including:

  • Anaerobic treatment system
  • Fine Bubble diffuser aeration, jet aeration systems
  • Most advanced membrane bioreactor (MBR) technology
  • Most advanced anaerobic membrane bioreactor (AnMBR) technology
  • Physio-Chemical Treatment Systems
  • Free and Emulsified Oil treatment Systems
  • High End Tertiary treatment Systems
  • Ultra filtration technologies Reverse Osmosis Technology
  • Waste to Energy- Generating Electricity, ethanol, methanol and other alcohols

FRD Center approached over 60 relevant local players at Decision Maker level: Plant Managers, Environmental Officers, Operations Directors etc. and generated positive response and RFQs, site-visit invitations for the Client.

Some of the companies approached by FRD Center on behalf of the Client include:

– P&G Romania (Procter & Gamble)

– Coca Cola Romania

– Transavia

– Policolor

– Tuborg

– Ursus Breweries

– Alexandrion

– CRH Romania

– Rompetrol Romania

– OMV Petrom

What is the situation of the Water and Wastewater Sector in Romania? What are the opportunities for the foreign players interested to develop strategic partnerships with companies operating on the Romanian market?

How to access potential leads in markets such as Hungary, Poland, Serbia, Bulgaria and other markets in Central Eastern and South Eastern Europe?

Email FRD Center at to require more details and a financial quotation of our services.

For more details visit the FRD Center business blog posting at

Our market entry consulting services in Emerging Markets in Eastern Europe such as Romania allow the client to develop and implement a realistic market entry strategy based on the complex analysis of local and regional market specifics.

To foreign companies interested to export, outsource, acquire local players, find new suppliers, invest, relocate their operations, manufacture or distribute in Romania and the region, FRD Center offers complete market entry services such as: