Background: Food & Beverages Market Entry to Romania and the Region
The Projects:
Since 2000, there have been numerous foreign producers and exporters of Food & Beverages who benefitted from the FRD Center market entry services to Romania and the Region. Countries of origin include Spain, Latvia, USA, Greece, India, Portugal, Egypt, France, Finland, Italy, Cyprus, Israel, Uganda etc.
These Food & Beverages producers and exporters were interested to find local business partners, reliable importer-distributors, commercial agents and suppliers in Emerging European markets such as Romania, Poland, Hungary, Serbia, Bulgaria, Lithuania, Turkey, Ukraine etc.
Some of them are supported by their Governmental Agencies and Chambers of Commerce providing export promotion services to them. In such cases, FRD Center was hired by the respective Export Promotion bodies to provide Trade Mission services, Market Opportunity Assessment, strategic B2B etc.
In other cases, our direct Clients – the producer-exporter – hired our strategic B2B business matchmaking services only after repeated trials to identify and appoint a reliable importer-distributor or approach at Decision Maker level the category buyers in major supermarket chains in East European markets, after they have used their internal resources with no success.
Some of the F&B products we assisted to be introduced on the Romanian market and other Emerging Markets in Europe include: pastry & bakery products, spirits and wines, fresh and frozen fish and seafood, canned foods, gourmet cheeses, ingredients for food production, fresh fruit and vegetables, charcuteries, alcoholic beverages, healthy foods, coffee and chocolate etc.
Our strategic B2B business matchmaking services for Food & Beverages Product Introduction in Emerging Europe involve identification and selection of most relevant targets, such as Specialised Importer-Distributors, Category Buyers in major Retail Chains (international as well as local ones), direct liaison at Decision maker / Manager level, presentation of the Client’s products / services, pursuit for obtaining expression of interest in a 1-2-1 meeting with the Client representative, assistance on location, follow-up etc.
More details at http://www.frdcenter.ro/b2b-business-matchmaking/
For almost 25 years, FRD Center has been assisting foreign players to successfully contact local relevant players and present at Decision Maker level their products. This includes Food & Beverages Market Entry to Romania and the Region.
Are you a foreign producer of Food & Beverages looking to expand to Eastern Europe and find suitable local importers and distributors or to present your products to Acquisition Managers in relevant supermarket chains in Romania, Hungary, Poland, Bulgaria, Serbia, Czechia, Ukraine etc.? Are you looking for Food & Beverages B2B and Product Introduction in Emerging Europe? For Food & Beverages Market Entry to Romania and the Region with the assistance of a reliable local consultant?
Contact the FRD Center team with your specific requirements for Food & Beverages B2B and Product Introduction in Emerging Europe at email FRDCenter@market-entry.ro
How to identify and select the best Business Partners in emerging markets in Europe such as Romania, Hungary, Bulgaria, Serbia, Poland, Lithuania, Ukraine etc.?
This is the FRD Center “How to” Guide of Business Partners Search in Emerging Europe available at this link: https://market-entry-romania.blogspot.com/2020/01/the-frd-center-how-to-guide-of-business.html
How to find importer-distributors, clients, new vendors, service suppliers and how to approach them at Decision Maker level? How to achieve Food & Beverages Market Entry to Romania and the Region?
Email FRD Center at europa@frdcenter.ro for more details.
Here are some tips for the route to the Emerging European markets for a foreign producer of Foods & Beverages:
Depending on the type of F&B product they want to export to Romania or the Region, a foreign Food & Beverages exporter needs to benchmark against the locally produced offer and the imported products already on the market.
A strategic partnership with specialised importer-distributors who supply KAs is recommended, but please be advised that they will expect you to contribute to their marketing expenses and to pay for listing your products.
Representatives of major importer-distributors often participate in international trade fairs such as SIAL or Anuga, so the first contact with Decision Makers can be made at international food trade fairs.
Additionally, the collaboration with a local consultant that speaks the language and has good contacts in the sector can contribute to the success of such a process.
A foreign Food & Beverages producer-exporter, in order to successfully expand on the Emerging European markets, should go through the following steps:
– Step 1: Identify and select the most relevant local players, according to its expansion strategy
– Step 2: Approach the selected local players at Decision Maker level and present their offer, pursue them for feedback
– Step 3: Meet the interested players and discuss the collaboration
– Step 4: Follow up, negotiate and sign the agreement
Appointing a local representative and / or hiring a local consultant that speaks the language can add value to your Food & Beverages Market Entry to Romania and the Region efforts.
How to take advantage of the market and export opportunities in the Food & Beverages market in Romania and the Region?
Are you looking to establish commercial relations with reliable importers and distributors of packed foods, beverages, gourmet or frozen foods, fish, seafood, premium wines, dairy, refrigerated foods, fresh fruit and vegetables etc. covering the Romanian market and other markets in Eastern Europe such as Bulgaria, Poland, Serbia, Hungary, The Balkans, Czechia, Slovakia etc.?
Email the FRD Center team at europa@frdcenter.ro and consult the details provided by FRD Center in the analysis below.
What are the opportunities on the Romanian ice-cream and diary market?
The Food Processing sector in Romania is one of the most dynamic ones in the country. According to the FRD Center analysis, it presents numerous opportunities for the foreign investors and exporters. In particular, the Romanian ice-cream market is quite dynamic.
What are the Opportunities for Foreign Producers interested to expand on the Romanian Alcoholic Drinks Market?
Are you a foreign producer looking to expand to the Romanian market? How to take advantage of the opportunities on the Romanian Food & Beverages Market?
How to take advantage of the market and export opportunities in the Food & Beverages sector and the FMCGs market in Romania and the Region?
Are you looking to establish commercial relations with reliable importers and distributors of packed foods, beverages, gourmet or frozen foods, fish, seafood, premium wines, dairy, refrigerated foods, fresh fruit and vegetables etc. covering the Romanian market and other markets in Eastern Europe such as Bulgaria, Poland, Serbia, Hungary, The Balkans, Czechia, Slovakia etc.?
Email the FRD Center team at europa@frdcenter.ro and consult the details provided by FRD Center in the analysis below.
Here are some examples of what the FRD Center team can do for you: https://www.frdcenter.ro/wp-content/uploads/2024/11/FRD-CENTER-REFERENCE-PROJECTS-IN-FOOD-BEVERAGES-AND-AGRICULTURE-2016-2024.pdf
Are you looking for B2B introductions to relevant importers and distributors operating on the Romanian food and drink or the FMCG products market? On the other markets in Emerging Europe such as Bulgaria, Serbia, Poland, Hungary, Czechia etc.?
Email the FRD Center at europa@frdcenter.ro
For strategic business introductions to Decision Makers in the Romanian foods market, beverages market and fresh fruit and vegetables market email the FRD Center team at europa@frdcenter.ro
We have good professional contacts, at Decision Maker level, with local companies dedicated to the import and distribution of packed foods, gourmet foods, premium wines, sauces and spices, as well as frozen and refrigerated fish, meats, dairy, vegetables etc. More details in the article: https://market-entry-romania.blogspot.com/2023/06/opportunity-alert-increasing-market.html
Email the FRD Center team at europa@frdcenter.ro for strategic introduction at Decision Maker with Romanian relevant players.
