Background: FMCGs B2B and Product Introduction in Emerging Europe
The Challenge:
The foreign companies manufacturing FMCGs and looking to expand overseas are interested to find local business partners, reliable importer-distributors, commercial agents and suppliers in Emerging European markets such as Romania, Poland, Hungary, Serbia, Bulgaria, Lithuania, Turkey, Ukraine etc. Here is the FRD Center case study of a FMCGs B2B and Product Introduction in Emerging Europe.
Many of our Clients hire our strategic B2B business matchmaking services only after repeated trials to identify and appoint a reliable importer-distributor or approach at Decision Maker level the category buyers in major supermarket chains in East European markets, after they have used their internal resources with no success.
The Solution:
Our strategic B2B business matchmaking services for FMCGs B2B and Product Introduction in Emerging Europe involve identification and selection of most relevant targets, such as Specialised Importer-Distributors, Category Buyers in major Retail Chains, direct liaison at Decision maker / Manager level, presentation of the Client’s products / services, pursuit for obtaining expression of interest in a 1-2-1 meeting with the Client representative, assistance on location, follow-up etc.
More details at http://www.frdcenter.ro/b2b-business-matchmaking/
For over 23 years, FRD Center has been assisting foreign players to successfully contact local relevant players and present at Decision Maker level their products. This includes FMCGs B2B and Product Introduction in Emerging Europe
Some of the local companies that we introduced our foreign Clients to over the years include:
Auchan – www.auchan.ro
dm drogerie markt: https://www.dm-drogeriemarkt.ro/
Elgeka-Ferfelis: http://elgeka-ferfelis.ro/
Hornbach: https://www.hornbach.ro/
Selgros Cash and Carry: https://www.selgros.ro/
Nordic Import Export: https://www.nordic-food.ro/
Dedeman: https://www.dedeman.ro/
Carrefour: https://carrefour.ro/
Top Line Europa: https://www.topline.ro/
Are you a foreign producer of FMCGs looking to expand to Eastern Europe and find suitable local importers and distributors or to present your products to Acquisition Managers in relevant supermarket chains in Romania, Hungary, Poland, Bulgaria, Serbia, Czechia, Ukraine etc.? Are you looking for FMCGs B2B and Product Introduction in Emerging Europe?
Contact the FRD Center team with your specific requirements for FMCGs B2B and Product Introduction in Emerging Europe at email FRDCenter@market-entry.ro
Some of the FMCGs that FRD Center has covered include foods and beverages (F&B), household goods and chemicals, home decor, cosmetics and personal care products, gardening items and tools, organic / bio products, pest repellants, detergents etc.
How to identify and select the best Business Partners in emerging markets in Europe such as Romania, Hungary, Bulgaria, Serbia, Poland, Lithuania, Ukraine etc.?
This is the FRD Center “How to” Guide of Business Partners Search in Emerging Europe available at this link: https://market-entry-romania.blogspot.com/2020/01/the-frd-center-how-to-guide-of-business.html
How to find importer-distributors, clients, new vendors, service suppliers and how to approach them at Decision Maker level? Email FRD Center at europa@frdcenter.ro for more details.
How to take advantage of the market and export opportunities in the Food & Beverages sector and the FMCGs market in Romania and the Region?
Are you looking to establish commercial relations with reliable importers and distributors of packed foods, beverages, gourmet or frozen foods, fish, seafood, premium wines, dairy, refrigerated foods, fresh fruit and vegetables etc. covering the Romanian market and other markets in Eastern Europe such as Bulgaria, Poland, Serbia, Hungary, The Balkans, Czechia, Slovakia etc.?
Email the FRD Center team at europa@frdcenter.ro and consult the details provided by FRD Center in the analysis below.
Opportunity alert: increasing market demand of foods & beverages in Romania and Emerging Europe
Here is a business opportunity for exporters of food and beverage and fast moving consumer goods – FMCG – interested to expand to Romania and Emerging Europe. There is an increasing market demand of foods & beverages in Romania and Emerging Europe
In 2023, the Romanian imports continue to grow. According to the National Institute of Statistics, the imports of food and live animals in Romania increased by 24.5% in 2022 compared to 2021.
The Romanian imports of food and live animals increased by 24.7% in the first three months of 2023 compared to the same period of 2022.
Are you looking for B2B introductions to relevant importers and distributors operating on the Romanian food and drink or the FMCG products market? On the other markets in Emerging Europe such as Bulgaria, Serbia, Poland, Hungary, Czechia etc.?
Email the FRD Center at europa@frdcenter.ro
The large retail chains active on the Romanian market registered in 2022 an average growth of 19%, above the inflation rate and double the advance reported in 2021, according to the data reported at the Romanian Ministry of Finance.
Here is a business opportunity for exporters of food and beverage and fast moving consumer goods – FMCG – interested to expand to Romania and Emerging Europe. There is an increasing market demand of foods & beverages in Romania and Emerging Europe
The best dynamic was reported, for the second consecutive year, by the dm drogerie Romania, with a 46% advance in turnover.
For strategic business introductions to Decision Makers in the Romanian foods market, beverages market and fresh fruit and vegetables market email the FRD Center team at europa@frdcenter.ro
The second position in the top of growth is occupied by REWE Group Romania (Penny) with a 33% advance. The top of growth is completed by METRO Cash&Carry (+28%), Lidl România (+24%) and Supermarket Profi Romania (+22%).
Unfortunately, some multinationals see Romania only as a sales and consumption market, not a location where they could invest in production… Giant groups such as Mars and Nestlé in the food sector and Colgate-Palmolive or L’Oréal in the consumer goods industry FMCG are some examples.
Relevant Romanian importer-distributors of foods & beverages that FRD Center Market Entry Services (Emerging Markets in Europe: Romania, Poland, Hungary etc.) has contact with at Decision Maker level have registered considerable sales increases in 2022.
One of them is PARMAFOOD Group Distribution – a major player in the field which covers all sales channels: International Key Accounts, HoReCa, Traditional Trade and Online.
According to the FRD Center analysis based on official data, they registered in 2022 a turnover growth of over 22%.
Do you want to establish strategic business relations with relevant players on the Romanian market and the other markets in the Region? Do you need FMCGs B2B and Product Introduction in Emerging Europe? Email europa@frdcenter.ro for local assistance and B2B introductions
Another interesting importer-distributor with a portfolio of premium foods and wines is DE SILVA EXCLUSIV SRL. Their sales in 2022 registered a growth of 14.7%, according to the FRD Center Market Entry Services (Emerging Markets in Europe: Romania, Poland, Hungary etc.) analysis. Established in 1992 and dedicated to the import and distribution of food products, alcoholic and non-alcoholic beverages, De Silva Exclusiv offers premium and super premium products on the Romanian market. Some distributed brands are Toffifee, Merci, Loacker, Knoppers, Bahlsen, Schwartau etc. Its turnover in 2022 reached 69.7 mEUR. It has four warehouses and several offices throughout the country.
We have good contact, at Owner level, with this Romanian company which is dedicated to the import and distribution of packed foods, gourmet foods, premium wines, sauces and spices, as well as frozen and refrigerated fish, meats, dairy, vegetables etc. More details in the article: https://market-entry-romania.blogspot.com/2023/06/opportunity-alert-increasing-market.html
Email the FRD Center team at europa@frdcenter.ro for strategic introduction at Decision Maker with Romanian relevant players.
