How to reach the Decision Makers in relevant local companies in Romania and Eastern European countries? How to approach the local manufacturers to be appointed as New Suppliers, importer-distributors to start exporting to Romania or to further develop your local presence on the markets in Central Eastern Europe or South Eastern Europe through a Strategic Partnership?

Consult this link for the stages and steps in the FRD Center “How to” Guide of Business Partners Search in Emerging Europe: https://market-entry-romania.blogspot.com/2020/01/the-frd-center-how-to-guide-of-business.html

Are you looking for Strategic Business Partners in the local markets such as Romania, one of the most important and dynamic markets in Emerging Europe, a NATO and EU member?

Many of our Clients hire our Business Partners Search & Selection and strategic B2B business matchmaking services – virtual or in physical form – only after repeated trials to identify and appoint a reliable Business Partner, an importer-distributor or failed to identify new vendors / local suppliers / manufacturers in East European markets, after they have used their internal resources with no success.

We provide facilitation of strategic direct business contacts with relevant local players, at Decision Maker level.

Our business partners search and selection services – virtual as well as physical – involve identification and selection of most relevant targets, careful analysis of their activity and reputation, direct liaison at Decision maker / Manager level, presentation of the Client’s products / services, intensive pursuit for obtaining the Manager’s feedback and, if the case, expression of interest in a 1-2-1 meeting with the Client representative, assistance on location, follow-up etc.

For over 20 years, the market entry consulting firm FRD Center provides personalised B2B matchmaking that is generated through personal interactions with the Decision Makers in relevant local companies, not through b2b platforms or automatic B2B. Recently, in the context of the COVID19 pandemic, FRD Center has also provided virtual matchmaking via zoom or teams and skype.

For more details about the process of importer-distributor search & selection, please consult our B2B brochure at this link:

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For details on the process of new vendors identification, suppliers search & selection and qualification of new suppliers, please feel free to contact us with your specific requirements and also go to this button to consult our presentation

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Examples of recent Strategic Business Partners Search & Selection projects by FRD Center:

  •  2023: New Suppliers Search & Selection in Romania, Poland, Czechia and Bulgaria for a US group listed at the NYSE. The FRD Center team was hired to conduct a Strategic Search and Selection project by a major North American group. The Client was looking for relevant local players in the metalworking sector. These players use die-casting and injection molding and manufacture zinc handles, faucets, hinges, shackles etc. The FRD Center activities resulted in four shortlists of relevant local strong players that have been directly contacted for further technical discussions and negotiations by the Client representatives.
  •  2023: Strategic B2B introduction to selected and interested local potential business partners in Romania. Currently, The FRD Center team is assisting a Spanish software development company with their market expansion process in Emerging Europe. With HQ in Spain and operations covering Spain and Latin America, they have developed an advanced software platform for procurement optimisation. Thanks to our services they are currently in negotiations with three local players in Romania that have confirmed interest in a 1-2-1 discussion and live presentation facilitated by the FRD Center for the Client.
  •  2023: Business Partners Search & Selection and facilitation of direct contact to interested Decision Makers in Romania for Irish producer of para-pharmaceutical products: Enterprise Ireland, the FRD Center longest term Client since 2000, assisting the Irish firm with their multi-country market expansion in Emerging Europe, hired the FRD Center services to identify, select and approach relevant Romanian companies, relevant importer-distributors of first-aid and para-pharmaceutical products with good pharmaceutical client-base, hospital connections and strong distribution capabilities. The interested local Decision Makers in the Romanian companies have participated in 1-2-1 meetings organised by FRD Center for the Client.
  •  2023: New Suppliers Search & Selection in Romania, Bulgaria, Serbia and North Macedonia for an important multinational group: The foreign player, part of one of the largest luxury items groups in the world, hired FRD Center services to identify, select, analyse and approach relevant manufacturers in four markets in Emerging Europe. The FRD Center activities resulted in a shortlists of relevant local strong players that have been directly contacted by the Client for further technical discussions and negotiations.
  •  2022 and 2023: Organisation of strategic B2B meetings with local Decision Makers in Romania for Turkish manufacturers and exporters of electric and electronic goods: FRD Center services of strategic B2B matchmaking were hired by the Turkish Association of Electrical and Electronics Exporters (TET) resulting in over 70 high-quality and relevant 1-2-1 meetings with local importer-distributors, contractors, manufacturers, direct buyers etc. during a Business Forum in Bucharest.
  •  2022: Facilitation of strategic business contacts at Decision Maker level in Romania, Czechia and Slovakia for a consortium of Finnish companies specialized in Hospital Design and Building: FRD Center was hired to provide services of company identification, selection, direct approach of the Owners / Decision Makers of relevant companies, in order for the Client to explore local business opportunities in the Hospital Design and Building sector and discuss strategic partnerships with the local players.
  •  2022: Strategic B2B introduction at Decision Maker level in Romania for a major oil & gas engineering group from the Middle East: FRD Center has been commissioned to identify, select and approach the Owners / Decision Makers of relevant companies operating in the Romanian oil&gas engineering sector, in order for the Client to discuss strategic partnerships and collaborations for market expansion to Emerging Europe.
  •  2021: Business Partners Search & Selection and facilitation of direct contact to interested Decision Makers in Romania for a major German producer of organic health supplements: FRD Center has been hired by a Partner in Germany, assisting the Client with their multi-country market expansion,  to identify, select and approach relevant Romanian companies, relevant importer-distributors of health supplements with good pharmaceutical client-base and strong distribution capabilities. The interested local Decision Makers in the Romanian companies have participated in 1-2-1 meetings organised by FRD Center for the Client.
  •  2021: New Suppliers Search & Selection in Romania for an important Italian industrial manufacturer: The Italian producer of tire assembly systems, especially for large and very large radial tires, hired FRD Center services to identify, select, analyse and approach relevant Romanian metal constructions and machined parts manufacturers. The FRD Center activities resulted in a shortlist of some 8 local strong players that have been directly contacted by the Client for further technical discussions and negotiations.
  •  2021: Virtual B2B meetings after Business Partners Search & Selection in Romania for nine Spanish companies: FRD Center has been hired by the Murcia Chamber of Commerce (Camara de Comercio Murcia), our Client since 2010, to identify, select and approach relevant Romanian companies in sectors such as agrotechnology, industrial automation, food processing machinery, building equipment, FMCGs, cosmetics, wines, fresh fruit and vegetables, retail, paints & varnishes, beverages production. The interested Decision Makers in the Romanian companies have participated in virtual 1-2-1 meetings organised by FRD Center on virtual meetings platforms such as zoom, skype, google and teams. The Spanish companies had between 3-10 virtual meetings each, with different Romanian companies.
  • 2021: Strategic Business Partners Search & Selection in Romania for Belgian manufacturer, market leader in Europe: The Belgian company, specialized in the development of hatchery automation, hired the FRD Center services to identify, select, analyse and approach relevant Romanian stainless steel sheets parts and components manufacturers according to their secific requirements in view of a short tems collaboration for manufacturing to be followed by an acquisition of the local palyer or a joint-venture. The FRD Center activities resulted in a shortlist of some 20 strong local players, interviewed by FRD Center at Decision Maker and Owner level to assess their interest in a potential collaboration with the Client, a potential joint-venture or selling their company to the Client in the long-term. The Client received a comprehensive report and direct contact details of the interested local Decision Makers.
  •  2020: Business Partners Search & Selection in ITC sector in Emerging Europe: The FRD Center B2B matchmaking services were subcontracted by a Finnish software solutions development firm in full expansion in the region. The Client hired FRD Center to identify, select and facilitate direct contact with suitable local players in the IT sector in Romania, as a first step. After successfully completing the process, FRD Center has facilitated the Client’s direct interviews with Decision Makers in four shortlisted Romanian companies. After direct negotiations, the Finnish company’s top management have selected one Romanian player and signed a contract with them within four months since the start of the process. As a next step, FRD Center was hired by the same Client to conduct similar Business Partners Search & Selection projects in several other countries in SE Europe.
  •  2020: New leads generation in the Wastewater Treatment sector in Emerging Europe: FRD Center team was hired by a world leader, with HQ in Singapore and India, providing delegated management of water, wastewater services and renewable energy generation for industrial and municipal clients, to generate new leads in the private sector in Romania.  The group is looking for market expansion to Europe through Eastern European markets and requested the FRD Center services for new leads generation in the Wastewater Treatment sector in Emerging Europe.
    The Client hired FRD Center consulting services to provide market research, B2B introduction and lead generation in Romania for the Client’s services and technologies. FRD Center approached over 60 relevant local players at Decision Maker level: Plant Managers, Environmental Officers, Operations Directors etc. and generated positive response and RFQs, site-visit invitations for the Client. More details about the FRD Center’s new leads generation in the Wastewater Treatment sector in Emerging Europe go to the FRD Center business blog at https://market-entry-romania.blogspot.com/2020/03/new-leads-generation-in-wastewater.html
  •  2020: How to reach metal sheet parts manufacturers in Eastern Europe – new vendors and suppliers for global companies? FRD Center has been hired to provide new vendor identification services in Romania by a global player in industrial manufacturing serving sectors such as Automotive, Engineering, Aerospace etc. a major international provider of car body and powertrain process chains in the automotive industry. FRD Center successfully delivered to our Client, a major multinational group active in industrial manufacturing sector, the selected local manufacturers of metal parts of metal sheets identified by FRD Center in Romania as potential new vendors for such products. This was part of a comprehensive new vendor identification process conducted by the FRD Center in Romania. More details in the FRD Center business blog at https://market-entry-romania.blogspot.com/2020/03/metal-sheet-parts-manufacturers-in.html
  • May – October 2019: How to reach the most relevant importer-distributors of FMCGs in Eastern Europe? A major Indian producer of personal care and home care products has hired the FRD Center market entry services. FRD Center identified, selected, approached at Decision Maket level Romanian strong importer-distributors of toiletries and household chemicals and presented the Client’s products in view of assessing their interest in a collaboration. As a next step, the FRD Center team facilitated direct contact between the Client Export Director and the interested local players in Romania. The Client was very satisfied with the FRD Center services and extended the process to two more markets in Eastern Europe covered by FRD Center through local partners: Ukraine and Belarus. More details about the Cosmetics, Skin Care and Beauty Products Market Expansion opportunities in Emerging Europe go to the FRD Center business blog at https://market-entry-romania.blogspot.com/2020/03/cosmetics-skin-care-and-beauty-products.html
  • November – December 2018: FRD Center was hired by an Italian SME active in the healthcare and private surgical sector to identify, select and approach Romanian private clinics and potential business partners – importer-distributors of medical devices and health equipment. FRD Center provided B2B matchmaking and direct approach at decision maker level in selected local private surgery clinics and local medical devices importing companies. Also the FRD Center team prepared an agenda of 1-2-1 meetings with top management and decision makers for the Client.

Are you a foreign Health Equipment and Medical Devices manufacturer exhibiting at Medica 2019? Are you looking to export to the Emerging Markets in Europe? For more details go to the FRD Center business blog at : https://market-entry-romania.blogspot.com/2019/10/medica-2019-and-romanian-medical-system.html

  • January – November 2018: Subcontracted by the Finnish governmental agency, Business Finland Agrotechnology from Finland Growth Program, FRD Center provided full management services, B2B matchmaking, media relations support and local assistance for the Business Finland joint stand at INDAGRA international trade fair in Bucharest. During the 3 days, each of the Finnish companies had an average of 6 meetings / day with Romanian specialised importer-distributors and dealers of agrotechnology, agricultural equipment and farm machinery according to the Finnish client’s specific requirements and profile. All meetings have been part of the B2B matchmaking services provided by FRD Center which involved Business Partners Search & Selection as detailed at this link: https://market-entry-romania.blogspot.com/2020/01/the-frd-center-how-to-guide-of-business.html 
  • June – October 2018: FRD Center was hired by the most important construction company in Finland to identify, select and approach Romanian potential business partners – suppliers of specialised building services – in the sector. FRD Center provided B2B matchmaking and direct approach at decision maker level in selected local companies, prepared meetings agenda for the Client and provided local support.
  • August – September 2018: In partnership with our Cypriot partner, for a Client from Cyprus interested to enter the Romanian market through a Master Francise, FRD Center provided B2B matchmaking with decision makers in selected Luxury and Fashion Master Franchisees in Romania.
  • April – October 2018: For a Greek manufacturer of innovative fitness equipment, FRD Center approached selected gyms in Bucharest at decision maker level and introduced the Greek equipment and business proposal of the Client. After obtaining their feedback and expression of interest, FRD Center prepared for the Client a series of 1-2-1 meetings with the gyms managers in order for them to directly present their equipment and collaboration proposal.
  • March – May 2018: For an Israeli software developer and hardware producer company, the world leader in Fuel Management with activity in some 30 countries and global offices in Africa and Latin America, FRD Center provided local business partners and direct clients search and selection in Romania. FRD Center assisted the Client to learn more about the local market of Fleet Management solutions and to correctly identify and approach decision makers in relevant local companies, present their solution and assess potential synergies for collaboration.
  • January – March 2018: For AOSB – the Construction & Mining Machinery Cluster of Ankara Chamber of Industry – under the collaboration with Shedu Consulting from Turkey, FRD Center provided B2B matchmaking services for 8 Turkish manufacturing companies participating in the Business Forum and Trade Mission in Bucharest and Cluj. More than 80 meetings with relevant local players have been organised by FRD Center.

What are the current market opportunities and developments in the HVAC Equipment Market in Emerging Europe? Who are the main players in the HVAC and heating, ventilation and air conditioning engineering in Eastern Europe? More details at https://market-entry-romania.blogspot.com/2019/10/hvac-equipment-market-in-emerging.html

  • January – March 2018: Upon request of an Italian company looking to outsource certain services in Romania, FRD Center provided Partner Search & Selection and assessment of capabilities, qualification, direct assessment of interest etc. services which generated a shortlist of qualified local providers and direct contacts to the management.
  • September – December 2017: For the Czech company Tomton Radiators, FRD Center has carried out a local targets search & selection, B2B matchmaking and product introduction project in Romania, and prepared a business itinerary for the Client consisting in 7 company visits and direct meetings at manager level with local interested firms.
  • June – October 2017: Subcontracted by the Swiss governmental agency, Switzerland Global Enterprise, FRD Center carried out for the Swiss company Sigvaris a comprehensive Business Partner Search & Selection project in the medical devices and products for venous disorders in Romania, followed by Product Introduction and Facilitation of direct contacts at Decision Maker level with local relevant companies.
  • March – June 2017: Subcontracted by the Royal Dutch Embassy, FRD Center provided B2B matchmaking in Romania for a group of Dutch foods and beverages producers that traveled under a Trade Mission. The program included a roundtable with KOLs, 1-2-1 meetings and company visits at local buyers, major retailers and importer-distributors, as well as a guided store visit at the fastest growing supermarket chain in Romania.
  • September – December 2016: FRD Center, together with the local partner, has carried out a B2B matchmaking and product introduction project in the Russian and CIS market for an industrial manufacturing Client in India.
  • July – September 2016: The FRD Center team is contracted to carry out a B2B matchmaking and Partner Search & Selection project in Romania for a Polish industrial equipment and machinery manufacturer. The business partners search & selection process concluded with a business itinerary in Romania and 1-2-1 meetings with 6 potential local partners that have shown interest after being contacted by the FRD Center team.
  • July – November 2016: For a high profile Dutch Client, manufacturer of luxury furniture, FRD Center carries out an exhaustive Supplier Search & Selection and B2B matchmaking project in the furniture manufacturing sector in Romania.
  • June – November 2016: FRD Center, together with the local UK partner, has carried out a B2B matchmaking and product introduction project in the British market for an industrial manufacturing Client in Sweden, presenting the Swedish metal components to the British potential buyers and assessing interest, follow up and pursuit, requesting and
  • October 2015 – February 2016: FRD Center, coordinating the local partners in Hungary and Poland, has carried out a comprehensive market entry and B2B matchmaking project in Romania, Poland and Hungary for a Greek Client-company active in the cosmetics and personal care sector. The business partners search & selection process concluded with a business itinerary in Romania and Hungary and 1-2-1 meetings with some 10 potential local partners that have shown interest after being contacted by the FRD Center team.
  • June – September 2014: B2B matchmaking services for an Irish manufacturer of medical devices looking to present its products and collaboration proposal to local specialised importer-distributors. The business partners search & selection process concluded with a business itinerary in Romania and 1-2-1 meetings with 6 potential local partners that have shown interest after being contacted by the FRD Center team.
  • April – June 2014: comprehensive partners search & selection project for an Israeli producer of dermocosmetic products. The activities included identification of local manufacturers of dermocosmetics, independent OTC producers, natural remedies and cosmetics producers; selection of most relevant players, commercial due diligence and in-depth profiling, shortlisting of targets, contact at Manager level, presentation of the Client’s products and proposal, pursuit of the local managers for obtaining their expression of interest or decline, arranging 1-2-1 meetings with the interested local players, assistance on location, follow-up of the visited companies. 
  • December 2013 – February 2014: a comprehensive partners search & selection project in Romania for a major international player in the field of waste-water solutions.
  • August – October 2013: B2B matchmaking services for a Spanish company in the agricultural machinery sector with local specialised importer-distributors of agricultural equipment and farm machinery which concluded with a business itinerary in Romania and 1-2-1 meetings with potential local buyers and local partners.