Background: market research in aestethic surgery

The Challenge:

The Client is a US based major multi-specialty health care company focused on discovering, developing and commercializing innovative pharmaceuticals, biologics and medical devices that enable people to live life to its greatest potential. They produce non-surgical facial rejuvenation products used in aestetic medical clinics all over the world.

Through one of our partners, a British strategy consulting firm, the Client have hired the FRD Center market research team to collect and analyse market data regarding specific nonsurgical cosmetic procedures and plastic surgery procedures in Romania and in the Czech Republic.

The Solution:

FRD Center identified relevant targets, such as plastic surgeons, medical personnel carrying out nonsurgical cosmetic procedures and aestetic surgery specialists, secured one-to-one meetings/telephone calls with them and carried out 40 interviews – in each of the two countries – with plastic surgeons, cosmetics specialists, experts in beauty procedures etc. and provided market research in aestethic surgery in Czechia and in Romania. The data was centralized, analysed and provided to the consulting company partner for final analysis.

Due to the FRD Center local assistance, the London-based strategy consulting firm was able to properly provide the Client with relevant market data of the usage of non-surgical aestetic beauty procedures and substances in Romania, such as botox, hyaluronic acid etc.

More details about the FRD Center Market Entry Services are available at http://www.frdcenter.ro/services/market-entry-and-b2b-matchmaking-in-eastern-europe/

What are the opportunities on the Romanian Healthcare market? Are you a foreign Health Equipment and Medical Devices manufacturer exhibiting at Medica 2019? Are you looking to export to the Emerging Markets in Europe? Here are more relevant details for you: https://market-entry-romania.blogspot.com/2019/10/medica-2019-and-romanian-medical-system.html

For the FRD Center DEMO analysis on The Romanian Market of Medical Devices and Equipment available for free download go to http://www.frdcenter.ro/assets/The-Romanian-Market-of-Medical-Devices-and-Equipment.pdf

More details about Market Expansion opportunities in Romania and Eastern Europe are available in the FRD Center businessblog at https://market-entry-romania.blogspot.com/

For the FRD Center DEMO analysis “Romania – Private and Public Health Services” available for free download go to http://www.frdcenter.ro/assets/FRD-Center-Romania-Healthcare-analysis.pdf