The Challenge:

The Client is a major Middle Eastern company, producer of liquid chemical fertilisers and agro-chemicals. The Company is part of a very important Group of Companies with global presence looking to expand to the Eastern Europe markets.

The Solution:

FRD Center has been hired to generate a comprehensive market research and opportunity analysis services which resulted in a detailed market report, market opportunities assessment, in-depth players profiles, market barriers, suggestions for market entry tactics etc.

As a second stage, a Marketing Strategy has been designed and several B2B matchmaking events in the region have been generated for the Client.

More details about the FRD Center Market Entry Services are available at

For a FRD Center DEMO report on the Agricultural Machinery, Agrotechnology and Farm Equipment in Emerging Markets in Europe  available for free download go to

More details about Market Expansion opportunities in Romania and Eastern Europe are available in the FRD Center businessblog at