The Challenge:

The Client is a US based major multi-specialty health care company focused on discovering, developing and commercializing innovative pharmaceuticals, biologics and medical devices that enable people to live life to its greatest potential.

Through one of our partners, a British consulting firm, the Client have commissioned FRD Center to collect and analyse market data regarding specific cosmetic and plastic surgery procedures.


The Solution:

FRD Center identified relevant targets, secured one-to-one meetings/telephone calls and carried out 40 interviews – in each country – with plastic surgeons, cosmetics specialists, experts in beauty procedures etc. in the Czech Republic and Romania. The data was centralized, analysed and provided to the consulting company partner for final analysis.